EdTech Rebrand + Site
Identity refresh for an established EdTech company facing a market reposition — wordmark to fully-realized brand system in 5 weeks.
Outcomes
2.4x
Conversion lift
98 / 100
Lighthouse
5 weeks
Time to ship
The company was repositioning from a teacher-facing tool to a parent-facing one. The brand reflected the old positioning and felt institutional, not warm.
New wordmark, color system, illustration motif, and a 30-page brand book. Shipped a Next.js marketing site against the new identity, with a CMS so the in-house team could keep ownership.
Site relaunch drove a 2.4x improvement on parent sign-up conversion. Brand assets in active use across product, marketing, and ad creative.
- Brand system delivered with engineering tokens, not just design files
- Site CMS-driven so the in-house team owns post-launch updates
- Co-launched with a paid acquisition campaign
Want to ship something like this?
We’ll happily share the receipts. Average projects like this run 8–14 weeks; we can usually start within 2 weeks of a signed scope.
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Filenod IT Services · Abbottabad, Pakistan · Worldwide