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Graphics & Branding

Visual systems that scale across surfaces.

Brand isn't a logo, but the logo has to work. We design identity systems that scale from app icon to packaging, with a written guideline so your team doesn't have to call us every time.

Start a graphics & branding project See how we work

$800–4,000 depending on scope. Logo-only refresh from $400.

What you get

The capabilities you can rely on.

  • 01Wordmark + monogram + responsive logo variants
  • 02Type system across hero / body / micro scales
  • 03Color system with accessibility-checked contrast
  • 04Iconography + illustration motif library
  • 0530+ page brand guideline document
Deliverables

What lands on your desk.

  • Primary + secondary logo (vector + raster + favicon set)
  • Color palette in HEX / RGB / CMYK / Pantone-equivalent
  • Type scale in Figma, exported to web/code as needed
  • Social media template kit (LinkedIn, Instagram, X, FB)
  • Brand book PDF for internal + vendor distribution
Process

How we deliver.

  1. 01

    Brand intake

    Audience, voice, competitors, references, visual aspirations. Written brief signed off.

  2. 02

    Mood + direction

    Three distinct directions, each on a single board. We pick one to take forward together.

  3. 03

    System design

    Logo, type, color, iconography, illustration motif. Reviewed in real-world surfaces (app, deck, social).

  4. 04

    Guidelines + handover

    Brand book + asset library. Optional ongoing retainer for monthly creative.

Outcomes

What success looks like, measured.

Numbers from real engagements. Average outcomes vary by scope and starting point.

  • 01

    60+ brand systems delivered for SaaS, education, and consumer companies

  • 02

    Asset libraries deliverable in Figma, Adobe, or both

  • 03

    Average review cycle: two rounds before sign-off

FAQ

Common questions.

Do you do print + packaging?

Yes. The system we deliver is print-ready (Pantone-equivalent palette, vector files, bleed-aware templates).

What about ongoing creative?

Monthly retainers from $300/mo cover routine social/marketing creative once the system is in place.

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Apps that ship

Mobile App Development

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Let’s build

Got a project in mind?
We’d love to build it.

Tell us what you’re working on. Most enquiries get a real human reply within one business day, and a 30-minute scoping call within three.

Start a project info@filenod.com

Filenod IT Services · Abbottabad, Pakistan · Worldwide