Helped a Series A SaaS rebuild their onboarding flow end-to-end. Web + mobile + email sequence + admin tooling — one project, one team.
The problem
Activation was the company's #1 risk. Users were creating accounts, getting lost in setup, and churning before they ever saw the core value of the product.
Our approach
We re-imagined onboarding as a single product — not a series of decoupled forms. New auth, new in-app guided setup, new email cadence, new admin panel for the customer-success team to intervene.
The outcome
First-week activation jumped from 18% to 71%. The customer-success team's manual escalation rate dropped 80%. Median time-to-first-value collapsed from 14 days to 22 minutes.